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Senior Manager of Corporate Communications

Department: Corporate Marketing
Location: Newton, MA, United States

Since the beginning, TechTarget’s problem-solving content has risen to the top of enterprise tech buyers’ Google searches. Today it spans more than 10,000 specific topics. Our readers’ content consumption patterns provide the raw material for unique insights into their business needs. And because they find value in what we publish, they give us permission to share the data with our vendor clients.

Through two decades of optimization, we’ve learned how to grow buyer interest and influence purchase decisions. We’ve got fingers on the pulse of over 200 target markets, and since we have first-hand knowledge about tech marketing and sales, we can provide the best available guidance for practitioners around the globe

Job description

The ability to influence experts, media and customer constituencies is a critical component of successful marketing in the exploding B2B MarTech/SalesTech spaces. TechTarget is looking for a hands-on, creative and results-oriented Senior Manager of Corporate Communications to help the Company effectively “influence the influencers” and shine in a highly competitive market. The right person will help develop and drive a multi-channel communications strategy and program across TechTarget’s brands.

Reporting to the leader of Corporate Communications, the candidate will manage communications efforts across TechTarget owned and earned channels, including public relations, analyst relations and social media. You will also work cross-functionally with leadership in Products, Sales and Customer Success to improve reputational outcomes across the Company. Candidate must possess media relations proficiency, social media skills and an orientation towards B2B influencer marketing - as well as the strong desire to expand skillset and be willing to learn as you go. 

As a critical member of our Corporate Marketing team, you will be able to make an immediate impact in a skyrocketing industry with ample opportunity for professional growth.

How do you know if you’re the ideal candidate?

You take pride in your craft, your organizational skills and your writing. You are a continuous learner who is ready to take the next leap in your career and make a clear personal contribution. You want to expand and grow your skillset and recognize the opportunity that working for a fast-growing company with a significant track record as a leader provides.

JOB RESPONSIBILITIES

Media/Analyst Relations

  • Build and manage relationships with media and industry experts/analysts
  • Develop media pitches, bylines and press releases
  • Establish regular cadence of communications with media and analyst community
  • Manage briefings and inquiries with industry analysts
  • Curate and distribute analyst research – position with sales teams to aid sales efforts
  • Lead media/analyst relations monitoring and reporting

Social Media

  • Oversee and execute a social media strategy that drives followers and fosters engagement, including the training and enabling of the salesforce
  • Curate and monitor relevant industry content to share across channels
  • Identify & engage major influencers within the market
  • Coordinate posting and scheduling across TechTarget social properties with existing team members 
  • Lead all social media reporting

QUALIFICATIONS

  •  3-4+ years of experience working in B2B Marketing Communications, PR, social media or related fieldBA/BS in relevant area
  • Experience in Software, MarTech or SalesTech industries is a plus
  • Excellent writing and editing capabilities
  • Strong project management skills
  • Comprehensive understanding of digital communications tactics
  • Knowledge of media measurement, monitoring and execution platforms

Join us:

We’re a great company aspiring to even greater heights. It’s a terrific place to get your start and a fantastic company to accelerate your career. If you aspire to be a part of something special and join a team where your contribution can make a measurable difference, please apply and we look forward to reviewing your resume.

TechTarget (https://www.techtarget.com/ ) offers generous benefits including Health, Dental, Vision and 401k plans. We also have an Open Leave Policy and 18 paid holidays!

TechTarget, Inc. is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. TechTarget strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

Please view our Privacy Policy for more information to know more about how we collect, use and transfer the personal data of our candidates.

 

 

 

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