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Market Research Associate

Department: ESG Research
Location: Newton, MA, United States

Job Description: ESG is seeking a Market Research Associate to join its growing market research group. This individual will be responsible for supporting multiple aspects of survey-based primary research projects in the business-to-business technology industry. The ideal candidate will possess 1-2 years of market research experience (or relevant academic background in market research or marketing), experience and/or interest in the technology industry, a firm grasp of survey research concepts and terminology, superior analytical skills, outstanding written and verbal communication skills, outstanding attention to detail, superior time management skills and an ability to manage multiple ongoing projects simultaneously.

Job Responsibilities:

  • The Market Research Associate will support multiple aspects of ESG primary research projects. Working with senior researchers and analysts, this individual will:
    • Conduct background research into different technology markets
    • Contribute to quantitative survey questionnaire design
    • Use research analysis software to run tabulated survey results reports as well as cross-tabulations and banner reports
    • Analyze survey research results and help prepare presentations of research findings
    • Create research graphics and slide presentations
    • Contribute to and/or write research-based publications including reports, briefs, and infographics
    • Support requests for research data from both internal teams and clients

Desired Experience & Skills:

  • 1-2 years of market research experience or exposure to relevant market research concepts, tools and techniques in an academic setting
  • Intrinsic interest in the market research process; strong written and verbal communication skills; ability to analyze and synthesize data, outstanding attention to detail, superior time management skills and an ability to manage multiple ongoing projects simultaneously. Please note that writing ability is essential to this role.
  • Must have above-average intellectual curiosity and ability to quickly learn new topic areas as warranted by projects
  • Preference for technology experience and/or familiarity with enterprise technology terms and concepts such as data center infrastructure, cloud computing, cybersecurity, data analytics, networking, mobile computing, artificial intelligence, and application development
  • Must be able to take initiative in all aspects of the role and be comfortable working both independently and in team environments
  • Must be comfortable working in a project-based, deadline-driven environment
  • Technical requirements: Must be proficient in Microsoft Office (Word, Excel, PowerPoint). Experience with market research, survey programming, and statistical analysis software such as MarketSight, Qualtrics and SPSS preferred, but not required.
  • BA/BS with strong academic record required

About ESG:

Enterprise Strategy Group (ESG) is an integrated technology analysis, research, and strategy firm providing market intelligence, actionable insight, and go-to-market content services to the global technology community. It is increasingly recognized as one of the world’s leading analyst firms in helping technology vendors make strategic decisions across their go-to-market programs through factual, peer-based research. ESG is a division of TechTarget, Inc. (Nasdaq: TTGT), the global leader in purchase intent-driven marketing and sales services focused on delivering business impact for enterprise technology companies.

Join us:

We’re a great company aspiring to even greater heights. It’s a terrific place to get your start and a fantastic company to accelerate your career. If you aspire to be a part of something special and join a team where your contribution can make a measurable difference, please apply and we look forward to reviewing your resume.

TechTarget ( ) offers generous benefits including Health, Dental, Vision and 401k plans. We also have an Open Leave Policy and 18 paid holidays!

TechTarget Inc. is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. TechTarget strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law

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